To ensure that Assam gets etched on the global tourism map, with a list of reasons why one should have it on their bucket list when planning vacations or travels, Assam Tourism has launched its new multimedia campaign with its brand ambassador, Priyanka Chopra.
Shot extensively across Assam, the film captures the beauty of the state along with its diverse and rich culture. The central theme of the latest 'Awesome Assam' campaign video featuring the 'Quantico' star is 'Once you visit Assam, it stays with you forever'. It is depicted through the actress recalling her time in the state and getting carried away with the memories. The campaign was unveiled by Dr. Himanta Biswa Sarma, Minister of Tourism, at a recent press conference held in Guwahati.
As of now, only one film has been released on YouTube; the ad film will hit TV screens on November 1, 2017. A total of six films will be launched in a span of one-and-a-half months. The campaign launch has been strategically timed keeping in mind the upcoming tourist season.
The ad film has been conceived and conceptualized by a seven-member team from the two agencies - Yaap and Crayons - the films have been written by Rondeep Gogoi (senior creative director, Crayons), and directed by Arun Gopalan and Ken Rolston of Storytellers.
Speaking about the campaign, Shouvik Roy, senior partner, Yaap, who is heading the project, said to Afaqs, "Priyanka (Chopra) was signed by Assam almost a year ago, as having a celebrity to promote a state has always helped historically. With this campaign, we are eyeing global tourists and global tourism. That's why we thought Priyanka Chopra to be most suitable."
(Source: afaqs!)