The 'Awesome Assam' campaign has released a new series of videos that beautifully project the rich culture and heritage of Assam. The videos which showcases Bollywood diva and Brand Ambassador of 'Awesome Assam' Priyanka Chopra embracing the elements of Assam, have won the hearts of all Assamese people.
Here are the videos of Awesome Assam:
Video 1: Assamese Muga Silk Saree
Priyanka Chopra is seen draping the Assamese Muga Mekhela Chador which comes to her as a gift in a box, which reads 'With love from Assam.' The Mekhela Chador she wears has intricate motifs of 'Gunaa' work done in it. The video also showcases Assamese weavers weaving Mekhela Chador on 'Xaal'.
Video 2: Assam Tea with Priyanka Chopra
A cup of Assam Tea can make a day better, and this particular video protrays just the perfect feeling of sipping a cup of Assam Tea. As the video progresses, one can see the lush green tea gardens of Assam and the tea tribe young girls performing 'Jhumur' dance.'
Video 3: Jaapi - Traditional Handicraft of Assam
The ad begins with Priyanka taking a selfie with 'Axomiya Jaapi' on her head. From rainy days to the Bihu season, 'Jaapi' plays a significant role in holding the Assamese identity. 'Jaapi' is a traditional hat from Assam, made from tightly woven bamboo and/or cane and 'Tokou Paat.'
Video 4: Pepa
Music is an integral part of Assam and there are various musical instruments that add to the rhythm of Assam. The fold musical instrument 'Pepa' is an integral part of Assamese culture. It is one of the most important and delightful, and can give anyone a happy feeling.
Video 5: Assam - The Land of Rhino
When it coems to Wildlife, Assam is considered to be one of the richest in the entire country. Assam is the home to a vast range of animals and birds. The state is best known worldwide for its asset, the One Horn Rhino.