As an initiative to promote the beauty, tradition and the rich culture of Assam, a programme will be telecast on FOX Life India and National Geographic India, the two popular lifestyle channels of India.
As per reports, the one hour programme will be hosted by top model and internationally acclaimed chef, Sarah Todd and Udayan Duarah of Assam and will showcase the heritage and vibrant beauty of the state of Assam, spread across Umananda to Majuli. From boat journeys on the mighty Brahmaputra to road trips within the lush beauty of Assam, the programme will take Assam to the global audience.
The programme will also showcase Sarah visiting different heritage sites of the state, savouring the ethnic cuisines of Assam and enjoying quality time in the tea gardens.
Sarah, in the programme, would also be seen draped in the Assamese Mekhela Chador.
Speaking to G Plus, Kausar Hilaly, MD of Assam Tourism Development Corporation Ltd (ATDC) said, "Sarah Todd is an international figure, who successfully has been running programmes showcasing different places of the nation. We were overwhelmed when Nat Geo approached us with an international icon who had interests in Assam. The entire script of the programme has been written by a young Assamese girl."
The programme will be premiered on FOX Life India on March 24th at 8 PM, and will be repeated on Nat Geo on April 14th.
