Guwahati Tea Auction Centre broke all records when a line of Manohari Gold Tea was sold for a whopping amount of Rs 39,001 for a kg. The tea was brought by Saurabh Tea Traders of Guwahati for their upcountry buyers on Tuesday, July 24. Reportedly, this is the highest price any tea has fetched in any auction centre in the world.
The tea, grown at the Manohari Tea Estate situated in Dibrugarh district, has been produced by CK Parashar under the guidance of Rajan Lohia.
“This is a special type of tea which we developed using a clone from our own garden. This tea is totally handmade and hardly 50 grams of it could be produced in a single day. Apart from that, plucking the leaves for this tea was also done only during sun rise and in suitable weather conditions, Rajan Lohia, owner of Manohari Tea Estate said.
Made with inherent quality special clones of tea bushes and hand plucked buds, the estate owners have put in a lot of effort and dedication for manufacturing such world class tea that looks like crystals made of pure 24 carat gold.
With this auction, Manohari Gold Tea is expected to draw attention of tea lovers all over the world and further help regain the lost glory of the Assam tea industry as a whole. While a lot of people continue to believe that Darjeeling Tea is better than Assam Tea, the buyers of this record shattering tea want to spread the word that Assam too produces high quality tea and there is a huge market of buyers who are ready to pay extraordinary prices for the same.
"Our customers are always looking to buy the best quality specialty teas. Nowadays, customers have become quality conscious and want to try something new. This isn’t the first time we purchased high quality tea. Earlier, we had purchased another line of Donyi Polo Tea Estate Specialty tea at Rs 18,801,” ML Maheshwari, owner of Sourabh Tea Traders, told G Plus.
Maheswari further informed G Plus why they were keen on buying this particular tea saying, “We had earlier sent samples of the tea to three buyers – while one of the buyers runs a tea boutique in Ahmedabad, two are dealing with corporate gifting of tea. All three of them loved the sample and were ready to pay any amount for such fine quality tea. The appreciation we received for the samples made us interested in the purchase.”
ML Maheswari, who is the advisor of Sourabh Tea Traders, has also been associated with the Guwahati Tea Auction Centre since 1972.
Speaking on the record breaking purchase, Secretary of Guwahati Tea Auction Buyers’ Association, Dinesh Bihani said, “This is a proud moment for Guwahati Tea Auction Centre. The centre is giving such a platform where specialty tea makes new records and more demands come in from all across India. This record breaking purchase will encourage other quality tea producers to make good quality specialty tea and send it to Guwahati Tea Auction Centre, which has been emerging as a hub for specialty tea.”