GUWAHATI: The Tea Board of India and the Department of Industries and Commerce, Government of Assam launched the new official logo of Assam Tea to commemorate its 200 glorious years.
The bicentennial year of Assam Tea will be commemorated in a grand manner, and the Assam government is in the process of chalking out a detailed plan for the celebrations.
The new logo of Assam Tea is part of the 200 years celebrations. The tea producers of Assam and tea traders have been permitted to use the new logo.
Assam CM Himanta Biswa Sarma was present at the event of the launch of the new logo and reaffirmed his government’s commitment to work for the welfare of the tea garden community.
CM Sarma also took to his Twitter to put out “For 200 years, Assam ki ‘kadak chai’ has powered the day for crores of people across the world. On #InternationalTeaDay we reiterate our commitment to our 70 lakh-strong tea garden community & celebrate the bicentennial year of India’s national beverage in a grand manner.”
For 200 years, Assam ki ‘kadak chai’ has powered the day for crores of people across the world.
— Himanta Biswa Sarma (@himantabiswa) May 21, 2023
On #InternationalTeaDay we reiterate our commitment to our 70 lakh strong tea garden community & celebrate the bicentennial year of India’s national beverage in a grand manner. pic.twitter.com/sFQPl20NNH
To mark International Tea Day, the Guwahati Tea Auction Centre (GTAC) has set up a kiosk inside their premises that will offer free tea samples throughout Sunday.
The Assam Tea, which contributes over 50 per cent of the tea produced annually in the country, was first discovered growing in the wild in 1823 by Major Robert Bruce.
The tea industry, during the last 200 years, gave birth to many new things in Assam. And, one of the most important things is a different time zone which is popularly known as the ‘Bagan Time’.
Although the capital of New Delhi is not keen to consider a different time zone for Northeast India, the British planters, almost 200 years ago, had introduced it for the tea gardens in Assam.