Sahara - a hyper-local tech start-up of the students of Indian Institute of Technology, Guwahati (IITG) - has developed a mobile application that lets offline business owners create synergy with customers and potential business partners on a global platform with the power of digitalization.
The project is inspired by the 'AtmaNirbhar Bharat' initiative and hopes to deliver ‘Made in India’ solutions by encouraging existing offline businesses to convert to online businesses to have diverse opportunities.
The mobile application is a one-stop solution for everything that people require, from food to shelter.
A Neilsen report estimates about 12 million 'Kirana' stores in India, with a humongous 98% share of the retail grocery market pumping billions worth of monetary transactions into the economy. Sadly, 98% of these establishments fall into the unorganized sectors because they lack access to basic digital infrastructure secluding them from the outreach of potential customers.
Talking about the features of the application, Sai Vara Prasad, Co-Founder and COO of Sahara said, “The only aim of Sahara is to provide you the best services whenever you go. It'll be the best app for the whole travel industry, where travellers can indulge in local cultures easily, and travel enthusiasts can take their blogging to a whole new level, as they can post media, and can also share to other social media platforms, which will be visible to anyone who visits or search for that place. For the safety of travellers, we have added many features”.
