The Marketing & Branding Conclave – The NorthEast Connect, organized by DY365 in collaboration with CII Indian Women Network (IWN) Assam Chapter, concluded on a high note on March 1, 2025, bringing together marketing leaders, industry experts, and entrepreneurs to explore innovative branding strategies for the region.
The event commenced was attended by key dignitaries, including Sushmita Phukan (Regional Director, RBI), Dipannita Jaiswal (Chairperson, IWN Assam Chapter & MD, DY365), and Dr. Sriparna Bhuyan Baruah (Co-Chair, IWN Assam Chapter).
Delivering the virtual keynote address, Dr. Annurag Batra (Chairman & Editor-in-Chief, BW Businessworld & Founder, Exchange4Media Group) emphasized the power of strategic branding and digital marketing in today’s competitive landscape.
The conclave featured two insightful panel discussions, beginning with Marketing Trends & Transformation, moderated by Dr. Sriparna Bhuyan Baruah, where experts like Chiragh Cherian (Director, Seven Fold Communications), Riddhi Sharma (CEO, Thought In A Dot), Samrat Deka (Director, SRD Nutrients), and Sanghamitra Phukan (Founder, SANGHAMITRA) delved into data-driven marketing, storytelling, and digital-first strategies.
This was followed by Building a Strong Brand Identity, led by Dr. Vasavvi Acharjya (Founder, IIIFL & Tender Petals Chain of Preschools), featuring industry stalwarts such as Akash Jyoti Gogoi (Founder, Bahuboli Eggs), Pradeep Purohit (COO, Star Cement), Prashant K Mishra (Co-Founder, SMART IAS FOUNDATION), Sunit Jain (MD, Insight Brandcom), and Vandana Das (Partner, Little Odd Marketeers), who explored consumer psychology, omnichannel marketing, and effective brand positioning.
Adding a unique twist to the event was an interactive session with renowned comedian Anmol Garg, aka Corporate Babaji, who offered a humorous yet insightful take on branding, marketing gimmicks, and corporate life.