GPlus added another feather to its cap by winning the Bronze award for "Best Use of Instagram" at the prestigious afaqs Foxglove Awards 2024. The recognition came for the campaign “A Royal Home Coming” in collaboration with Rajasthan Royals during the IPL 2024 season.
With Guwahati designated as the second home ground for Rajasthan Royals, the campaign aimed to build awareness and drive ticket sales for the two matches held at the ACA Barsapara Stadium. GPlus successfully achieved this by engaging local audiences and leveraging Instagram’s reach and engagement features.
GPlus served as the Media Partner for the IPL matches in Guwahati, offering a strategic platform to connect with fans. By aligning with Rajasthan Royals, the campaign effectively tapped into the fan bases of both entities. This collaboration not only raised awareness but also drove ticket sales, significantly contributing to the campaign’s success.
The campaign showcased innovative cross-promotion tactics, using Instagram to spotlight Rajasthan Royals’ association with Guwahati, share player updates, and engage fans through creative content and contests.
The campaign, which ran for a month in May 2024, was instrumental in creating a buzz around the matches, ensuring strong attendance at the ACA Barsapara Stadium.
For the full list of awards, click here.
