The Press Information Bureau, through its Instagram handle, shared a post based on the viral meme 'Rasode Mein Kaun Tha' to advice people to add pulses to their diet and eat healthier.
Even as the viral Kokilaben song and many memes it inspired continue to trend on social media, government agencies are using it to raise awareness about the nutritional aspects of chana or chickpeas.
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In its meme the agency wrote: “Why did Kokila Ben get angry? She couldn’t have protein-rich chana that day”.
The advertisemnet comes after the month of September was declared as ‘Nutrition Month’ by PM Narendra Modi in the latest episode of his monthly radio show ‘Mann Ki Baat’.
Earlier, Assam's Nagaon Police had also used the 'Rasode Mein Kaun Tha' meme to announce the successful seizure of a large quantity of drugs.