GUWAHATI: Gold prices in Guwahati continued to surge in line with national and international trends, nearing the ₹1 lakh mark for 10 grams of 24 karat gold. On Friday, 24K gold was priced at ₹97,580 per 10 grams in the city, while 22K and 18K gold were selling at ₹89,450 and ₹73,190 per 10 grams, respectively.
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Guwahati, one of Assam’s largest and fastest-growing cities, has traditionally maintained a strong cultural and economic link with gold. The precious metal remains integral to Assamese customs, and ornaments continue to be the most favoured form of gold purchase.
However, alternatives such as gold coins, bars, Exchange Traded Funds (ETFs), and digital gold are gradually gaining interest among the younger investors.
The latest surge in gold prices has been driven by persistent global uncertainty, rising geopolitical tensions, and sustained central bank purchases. Experts have attributed the upward momentum to safe-haven demand amid ongoing global conflicts and economic slowdown concerns.
Although there is speculation about gold breaching the ₹1 lakh mark in April, analysts have suggested that such a move is more likely by the end of 2025 or early 2026.