GUWAHATI: In a time when customers reign as kings, it is very important for brands to create a wholesome experience. Nowadays, since the transaction is not just limited to buying and selling, but also on creating long lasting impressions, Mahindra & Mahindra has gone the extra mile and organised a fun-filled interactive event for its valued customers.
As part of its ‘Live Young, Live Free’ campaign for the Mahindra XUV300, the automobile giant conducted a rally drive from Grand Bhabendra Alay, Beltola to the Thrills Fun Park in MawleinMawkhan, Meghalaya on August 18 for its customers.
The participating dealers for the event included Industrial and Farm Equipment and Poddar Autocorp Pvt. Ltd. A total of28nos. of XUV300owners took part in the initiativewith their families.
The event was organized to express gratitude to the customers and to create a feeling of belongingness to the Mahindra Family.
The customers had a fun-filled day inside the park’s premises and participated in a host of activities &games includingMusical-Chair,Tug of War etc.
“Very good trip, well planned and executed,” said Partha Pratim Saikia, a participant at the rally. While another participant, Rakesh Sarma added, “We started our rally with a lot of expectation and surely all expectations have been fulfilled.”
