GUWAHATI: The Election Commission of India (ECI) has forged a Memorandum of Understanding (MoU) with the Indian Banks' Association (IBA) and the Department of Posts (DoP) to ramp up voter outreach and awareness campaigns in preparation for the upcoming General Elections to Lok Sabha 2024. The initiative is part of the ECI's ongoing efforts to enhance electoral literacy across the nation.
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Under the MoU, the IBA and DoP, along with their members and affiliated institutions, will collaborate to promote voter education through their extensive networks on a pro-bono basis. Key highlights of the MoU include the prominent display of voter education messages on their websites, dissemination of content through various promotional channels such as social media, and the establishment of Voter Awareness Fora to engage employees and customers in voter education initiatives.
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Furthermore, the Department of Posts will affix special cancellation stamps bearing voter education messages on postal articles. This collaboration aims to address concerns regarding low voter turnout, with around 30 crore electors abstaining from casting their votes in the General Election to Lok Sabha 2019.