According to Mars Petcare, 66% of Indian Gen Z and millennial pet parents consider their pets the most important part of their lives, significantly higher than the global average of 47%
India’s pet care industry is undergoing a major transformation, driven by a shift from traditional pet ownership to “pet parenting.” This trend is particularly strong among Gen Z, who increasingly see their pets as family members rather than just animals. The phenomenon is growing in Guwahati too, with more young people choosing pets for companionship and lifestyle compatibility.
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According to Mars Petcare, 66% of Indian Gen Z and millennial pet parents consider their pets the most important part of their lives, significantly higher than the global average of 47%. In India, 70% of pet parents are first-time owners, reflecting the rising popularity of pets among younger generations.
In Guwahati, dogs remain the favourite choice, but cats are gaining popularity for their low-maintenance care and playful behaviour, which help reduce stress. Urban pet parents face challenges like limited living spaces and a lack of pet-friendly infrastructure. However, innovative solutions such as indoor potty setups, travel accessories, and science-backed pet food are helping address these issues.
Several metropolitan cities are also witnessing a rise in premium pet services, including grooming salons, vet care, and even luxury spas. Initiatives like “Better Cities for Pets” by Mars Petcare aim to create more pet-friendly urban environments, while campaigns like “Indie Proud” promote adopting and caring for stray animals.
A GPlus poll asked Guwahatians whether they think today’s youth would prefer having pets over children. On Instagram, opinions varied: Arindam Baruah commented, “That’s an unfortunate comparison, but pets are more reliable, responsible, and dedicated. At least there is someone who genuinely waits for you to return home besides your parents.”
Koustav Nath highlighted lifestyle choices, saying, “Many young people prioritize careers, travel, and personal freedom, which pets align with better than raising children.”
Poll results showed mixed opinions. On Facebook, 40% said yes, while 42% disagreed. On Instagram, 87% people agreed, whereas only 8% said no. On X, 64% agreed, and 24% opposed. The combined average suggests that over half of respondents believe pets are becoming a preferred choice.
Ankita, a resident of Beltola, added, “Lifestyle expenses have gone way up. Apart from not wanting children, the cost of living is a major reason why people are considering pets instead. It might sound wrong, but it’s true.”
This shift in priorities reflects broader societal changes. While the debate over choosing pets or children continues, one thing is clear—pets are bringing joy, companionship, and a sense of purpose to many homes in the city.
